Privacy Policy

We use the information we collect for the following purposes:

• •Service Delivery: To provide, operate and maintain the SimplyBabyName website and app, including name search, filtering, saving and shortlisting features.
• •Account Management: To create and manage your account, authenticate your identity and maintain the security of your account.
• •Personalisation: To personalise your experience, remember your preferences and provide relevant name recommendations.
• •Analytics & Improvement: To understand how users interact with our Service, identify areas for improvement and develop new features. We use aggregated, anonymised data for this purpose wherever possible.
• •AI-Powered Features: To power our AI name search and recommendation features. Your search queries may be processed to generate relevant suggestions.
• •Communications: To send you service-related emails such as account confirmations, password resets and important updates to our terms or policies.
• •Marketing (with consent): If you opt in, to send our newsletter with name trends, articles and updates. You can opt out at any time.
• •Legal Compliance: To comply with applicable laws, regulations and legal processes, and to enforce our Terms of Use.
• •Security: To detect, prevent and respond to fraud, abuse, security risks and technical issues.

We take care to review and curate AI-generated content for quality and accuracy, but we acknowledge that errors, omissions or cultural inaccuracies may occasionally appear. Our AI features are designed to assist parents in discovering names they are not a substitute for independent cultural, religious or linguistic research.

If you spot any content that appears inaccurate, offensive or in need of correction, we warmly encourage you to let us know. Please email us at [email protected] and we will review and correct it promptly.

We may share your information in the following limited circumstances:

We use cookies and similar tracking technologies to enhance your experience on our Service.

You can control cookies through your browser settings. Disabling non-essential cookies will not affect your ability to use core features of our Service. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

We retain your personal information for as long as necessary to provide our Service and fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law.

• •Account data: Retained for the duration of your account. Deleted within 30 days of account deletion request.
• •Saved names & shortlists: Retained until you delete them or close your account.
• •Analytics data: Retained in aggregated, anonymised form for up to 26 months (Google Analytics default).
• •Support communications: Retained for up to 3 years to maintain accurate service records.
• •Legal & compliance records: Retained for up to 7 years as required by applicable law.

We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at [email protected] and we will take immediate action.

Depending on your location, you may have certain rights regarding your personal information. We respect and honour these rights regardless of your jurisdiction.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, accidental loss, destruction or alteration. These measures include:

• •HTTPS encryption for all data transmitted between your device and our servers
• •Bcrypt hashing for all stored passwords
• •Cloudflare DDoS protection and Web Application Firewall
• •Access controls limiting staff access to personal data on a need-to-know basis
• •Regular security reviews and vulnerability assessments

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

SimplyBabyName serves a global audience. Your information may be processed in countries other than your country of residence. Our primary infrastructure is hosted on Cloudflare's global network, which operates data centres across multiple continents to provide fast, reliable and secure service delivery.

When transferring personal data from the European Economic Area (EEA), the United Kingdom or Switzerland to third countries, we rely on appropriate safeguards including Standard Contractual Clauses approved by the European Commission and adequacy decisions where applicable.

By using our Service, you acknowledge that your information may be transferred to and processed in countries that may have different data protection laws than your country of residence.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make material changes, we will notify you by:

• •Updating the "Effective Date" at the top of this page
• •Sending an email notification to registered users
• •Displaying a prominent notice on our website or app

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after the effective date of the revised policy constitutes your acceptance of the changes.

If you have questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us:

We aim to respond to all privacy-related enquiries within 30 days. If you are located in the EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.